Creative strategy means
WHAT IS S.E.O?
Search Engine Optimisation
In the science of adjusting your website’s code, content, and its structure to make it more visible to the search engines result page for a particular keyword or combination of keywords. The ultimate end-goal in any marketing venture is to generate a return on your investment, S.E.O is capable of generating very attractive returns by bringing consumers to your website through the search engines.
THE BENEFITS OF S.E.O
Without a doubt, S.E.O is one of the most effective and important online marketing strategies.
Where SEO comes into play by ranking your website higher on all of the different search engines.
The benefits are countless but here are just a few:
- S.E.O =More traffic to your website from all the search engine referrals to your website
- S.E.O = Brand building, since higher spots, are associated with higher prestige
- S.E.O = People who visit from search engines are interested in what you’re selling, so they are more likely to make a purchase.
This is where we’ll research the words that you wish to rank for and that will work well for your website and are most effective in your site being found. We usually recommend clients follow the long-tail keyword strategy, the reason for this is because the shorter keywords are much more competitive and require substantial resources to complete. Long-tail keywords are often a more viable strategy for small businesses. The longer keywords offer higher conversions because people are specific about what they want.
Link building is an essential factor of your S.E.O efforts. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms, they are like votes for your website.
Basically, you want more votes because it is somewhat of a popularity contest. Like most popularity contests, the person endorsing you matters too! Having backlinks from spam websites, and websites not related to your industry can and in most cases have a negative to neutral effect. For example, a dental website receiving backlinks from a shoe company doesn’t pass as much of a vote as another dental related website would.
HOW THE MAGIC IS DONE
We’ll study your business and the products/services that are being offered.
After this, we’ll work to optimise the different pages of your website, create content that your visitors will value, and start connecting with other websites to promote yours!
Every S.E.O strategy is different per client but to sum up what’s done during S.E.O, keyword targeting, and link building.
Get in touch with us
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or telephone us on 01179 087588
Acmemedia is the premier web design and web development company in Bristol. We also specialise in Social media growth and interaction with your desired audience. Acmemedia is rated in Google+ 5 out of 5 by more than 15 reviewers and customers.
Reg Office: 3 Riverside steps, St Annes, Bristol BS4 4RH email@example.com 0117 9087 588
Office Address: 134a Church road, Redfield, Bristol, BS5 9HH
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