Social media is now used by people in the Hair & Beauty industry all over the world every minute of the day, it provides the Hair & Beauty industry with a platform in order to express their opinions as well as share their memories with their friends & family but it can also be used by businesses to promote their services/products. The Hair & Beauty industry can use social media to showcase their services to existing and potential customers which have massive potential to increase their levels of sales, customers & improve customer retention.
Social media today has many more benefits than limitations, the basic service is free to use so companies wouldn’t be losing money from marketing through social media. Social media has opportunities for the Hair & Beauty industry’s customers to convert to your brand by building a following that you ultimately have full access to. That means current, new & old customers as well as the ability to interact with all of them. Even though not all interactions may result in customers converting it stills hold a huge opportunity for them to, by seeing your posts which are presented on your chosen social media platforms.